I was going to say that this isn't a film, it's just a television show that nobody has bothered to separate into chunks. Which would certainly be a lame, pretentious thing to do. But then I actually read a little more about it, and even broken into chunks it couldn't be described as a television show either. It'w just pure wank.
Just a few of the flags outside of it being as long as it is:
1) The name of the film is 'ambiance'
2) Actually it's the French word for 'ambiance'. It's not a French film.
3) There's a 7 hour trailer out this year. All in one take.
4) There's a 72 hour trailer due in 2018.
5) It's been described by the director as “an abstract nonlinear narrative summary of the artist’s time spent with the moving image”. Fuck off.
6) Also this: "space and time is intertwined into a surreal dream-like journey beyond places.” The fuck is this.
7) The film is scheduled to be destroyed after a single screening across all continents. Sounds like one screening too late.
Here's why it's going to be 720 hours:
"The number 7 I knew when I started thinking about this 10 years ago since it’s such a strong number in history, myths and religion. Some easy ones. Lucky number seven, seven days of the week, seven deadly sins, seven colors of the rainbow, seven notes to the diatonic scale. The examples goes on and on.
720 has followed me for me along time since it’s the resolution for pal video and that it makes 30 days if you go 24 hours per day. I think 30 days is the biggest reason. 720 is also interesting mathematically since it’s a Harshad number and also if you take 1x2x3x4x5x6 = 720"
There can't possibly be a person on every continent that wants to watch this shit.