Why does Bray Wyatt always have to start a feud in the exact same way?

[Tom]

First Ambrose. Then Ryback. Now Roman Reigns. I am pretty sure Wyatt's last three feuds (outside of Taker) have began as a result of costing his eventual opponent a match. Talk about being incredibly repetitive. It was actually something I don't think I could have predicted, simply because I didn't think WWE would even go to that extent of repetitiveness over a particular period with one character. It's a pity WWE can't figure out a more creative way to use Wyatt because this feud is likely to be extremely similar to his last few. The way they are booking him is getting extremely tiring now!

[Daz]

Because WWE aren't creative enough to do anything else? At least there wasn't a a holographic smoke lantern this time.

[SortaCreative]

Because he's the new face of fear.

[EmperorWu]

It will end when the fans stop cheering for it. Seriously WTF. He talks trash, he loses, costs someone else a match, repeat.

[Str8Shooter]

And he's going to lose the feud to Reigns too.

Just put Harper and Rowan back with Wyatt now. I mean why the hell not? It's not like any of them have done anything better since.

[KaiserGlider]

It looks like Wyatt has become the guy who feuds with people who have nothing else to do. Ambrose doesn't have an opponent next month? Put him with Wyatt. Ryback isn't doing anything? Give him Wyatt. Reigns needs a new feud? Wyatt! He's like a puzzle piece that WWE don't know where to put in their puzzle, so they keep trying to stick him in different places but he just doesn't fit anywhere.

[Circled Square]

Makes me miss the brand split.

[The Legend]

Bray Wyatt is the shallowest. most predictable character the WWE have ever created.